Wheelock Properties Sets Competitive Pricing for Seasons Place

28Hse Editor  2024-03-15  #New Properties

Wheelock Properties has introduced a new benchmark in Tseung Kwan O's housing market with the release of its first price list for Seasons Place, presenting 130 flats at an enticing average price of HK$14,188 per square foot. This rate is notably the lowest the area has seen in the past four years.

Chairman Stewart Leung Chi-kin is optimistic, predicting a potential increase of up to 7 percent in home prices this year, bolstered by Hong Kong's rapid economic recovery. This latest forecast exceeds his previous prediction by 3 percentage points, which comes on the heels of the government abolishing all property-related stamp duties.

Seasons Place, part of Lohas Park and the first Wheelock project to launch post-policy change, boasts "competitive prices" that may rise with future sales phases. The initial price list showcases homes ranging from HK$4.47 million to HK$9.79 million, with the most affordable being a 323-square-foot studio.

The project undercuts nearby Uptown East by 4.2 percent, with the latter priced at HK$14,808 per square foot and seeing a subscription rate over 15 times its available units after receiving more than 5,500 checks.

Despite the policy changes, Leung does not expect a sudden surge of investors. Instead, he anticipates that the current market will predominantly attract locals and first-time buyers.

The first batch of units at Seasons Place includes 38 studios, 87 two-bedroom, and 5 three-bedroom flats. Show flats will open this Saturday, with sales expected to commence the following weekend. In a new policy, a single buyer can now acquire up to six units, an increase from the previous cap.

With a cautiously optimistic outlook on land investments, Leung states that while the company holds significant land reserves, it remains open to acquiring more suitable sites.

Louis Chan Wing-kit from Centaline Property anticipates a sell-out for the first batch of Seasons Place, citing the average price point as the lowest in four years for the district.

In other market news, Kerry Properties achieved a sale for a unit at Mont Verra in Beacon Hill for HK$225 million, translating to HK$49,375 per square foot, through a tender. Additionally, CK Asset (1133) is on the brink of receiving approval for a hotel redevelopment project in Hung Hom. 

Disclaimer: All wordings and pictures which indicated 28HSE editor are the copyright of 28HSE LIMITED. Acknowledgement is required if other parts of this publication are used. The content is for reference only, does not constitute investment advice and it does not mean that 28HSE agreed the points. The area which show in the article is salable area if there is no special circumstances. The pictures is for reference also.

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