2024-04-24 28Hse Editor
The property market turnover fell, and the real estate agency industry also shrank. According to the latest figures released by the Estate Agents Authority, as of November 30, the number of licensed agents in Hong Kong was approximately 41,239, a decrease of 250 or 0.6% from October, and a 15-month low. If compared with the high of 42,408 at the end of February this year, it has dropped by 1,169 or 2.7% in just 9 months. However, competition in the industry is still fierce. According to agency statistics, as of November 30, the overall number of property registrations was about 3,701, which is equivalent to 11 people competing for one order. ◆reporter Yan Lunle
As for the salesperson's license (S plate/fine plate) reflecting frontline agents, as of November, there were 22,380, a month-on-month decrease of 157 or 0.7%. The number of real estate agency (individual) licenses (E card/big card) recorded 18,859 in November, a month-on-month decrease of 93 or 0.49%.
The latest statement of business details reflecting the number of branches was 7,167, a decrease of 12 or 0.17% from November.
In fact, the property market has fallen in recent months, and many agency banks have indicated that they will reduce their scale. At the beginning of the year, Centaline had about 6,000 employees. In the first 10 months, it lost 500 employees, and another 300 employees will be reduced before the end of the year. Branches have the opportunity to reduce more than 200 branches from the current nearly 470 branches.
As for Midland, about 400 people were lost naturally during the year, and there are still about 4,800 employees. In addition, the leases of 30 branches will expire in the short term, and the leases of these branches are not expected to be renewed.
Rica Court plans to cut more than 10% of its branches
In addition, Centaline Property stated that the commission for the residential sector of the bank recorded approximately HK$153 million in November, a month-on-month decrease of approximately 10.8%, a new low since February this year, and the second lowest in more than six years since February 2016.
In terms of Ricako Real Estate, the company’s president Liao Weiqiang revealed earlier that the number of employees of the bank has decreased by 400 since the beginning of the year, and the current number is 2,200. There are currently 200 branches, and the future target is to reduce the number by 10% to 15%.
In terms of real estate in Hong Kong, the current manpower is about 1,000, and the natural loss is about 5% per month since the beginning of the year (that is, about 50 people per month), and the manpower has decreased by more than 15% compared with the beginning of the year.
In terms of branches, Hongkong Real Estate currently has nearly 100 branches and sales outlets, which are reduced by about 10% from the peak period. Hongkong Real Estate said that in the future, there will be 10 leases that will not be renewed when the contracts expire.
Like 2
