北角執笠倉月底執笠：我哋要止蝕離場　店主直言被淘寶同拼多多夾擊

28Hse Editor 2025-08-07 640 #Comm. / Ind.

近年網購盛行，加上平價家品店舖遍地開花，零售競爭日趨激烈。平價家品連鎖店「執笠倉」昨日（6日）於社交平台公布，旗下北角分店將於8月下旬結束營業。

執笠倉表示，北角分店將於8月23日約滿結業，指是次決定屬「止蝕離場」。並於即日起推出結業優惠清理貨存。

有網民留言查詢結業原因，店方直言「淘寶同拼多多」兩大內地網購平台是主因，坦言受到電商衝擊。在回應其他網民時，執笠倉以觀塘開源道分店為例，指該分店已成功續租，「淘多多」則早前撤出，反映各店營運策略有別。店方強調，無論國內電商或本地同行，均屬良性競爭。

資料顯示，連同即將結業的北角分店，「執笠倉」現時全港尚有13間分店。部分分店近期更增設飲品雪櫃，冀在炎炎夏日以凍飲提升生意，進一步加強市場競爭力。

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