MIAMI QUAY I sells nearly 30% of the first round analysis: the expectation of interest rate hike overwhelms buyers to increase their wait-and-see mood

28Hse Editor  2022-09-13  #New Properties

Kai Tak Runway District MIAMI QUAY I, jointly developed by Wheelock Properties, Henderson Land (0012), New World (0017) and Empire Group, released 138 units in the first round yesterday (12th), of which 137 units were launched in the form of price lists. There are also special units for sale by tender. As a brand new project released during the Mid-Autumn Festival holiday, 42 units of the project were selected yesterday, involving an investment of more than 390 million yuan, and 39 units or 28.5% were finally sold, of which 2 units were sold by big sellers. Regarding the slowdown in the sales of first-hand and new listings, some analysts pointed out that under the expectation of interest rate hikes, buyers increased their wait-and-see mood or suspended entry into the market. ◆reporter Zeng Yejun

Huang Guangyao, managing director of Wheelock Properties, said that the project received 2,048 subscription registrations, which was nearly 14 times oversubscribed. The buyers include a large number of young people, and some of them are professionals in the area, including those in the education, financial and medical fields. It is believed that the buyers are optimistic about the future development of the entire Kai Tak District and hope to enter the Park Peninsula. Regarding the trend of the property market, Huang Guangyao believes that the market has already digested the interest rate hike factor, and he believes that there will be no major fluctuations in the market outlook, and the property market is expected to develop steadily.

There are buyers 26.59 million consecutive purchases of 2 units

In the first round of sales, some big-handed buyers spent a total of about 26.594 million yuan to purchase two units of Unit A on the 23rd floor of Block 1 and Room H on the 19th floor of Block 3. Among them, Room A on the 23rd floor of Block 1 has a usable area of 716 square feet, a 3-bedroom suite, a studio and a toilet. The transaction price is 19.087 million yuan, and the price per square foot is 26,658 yuan. The unit H on the 19th floor of Block 3 has a usable area of 315 square feet, a one-bedroom and an open-plan kitchen partition, and was sold for 7.507 million yuan, or 23,832 yuan per square foot. In addition, the 2-bedroom unit with storage room and open kitchen in Unit B of Block 3 with sea view, and the 1-bedroom unit with sea view in Unit J in the same block are the most popular and are almost sold out.

Chen Yongjie, Vice Chairman of Centaline Asia Pacific and President of the Residential Department, said that the MIAMI QUAY I offer was offered at a discount of about 20% compared to the market price. In addition, the facilities and planning of Kai Tak District are highly sought after by middle-class people. 70% is quite ideal, and 90% of them are users.

Agent rent up to 45 yuan per square foot

Bu Shaoming, CEO of Midland Residential Department (Hong Kong and Macau), pointed out that although the market was affected by factors such as interest rate hikes and the epidemic, MIAMI QUAY I received a good response. He pointed out that the new projects deployed and put up for sale this month are mainly mid-to-high-priced properties, while the discounted prices of MIAMI QUAY I units range from over RMB 5 million to over RMB 18 million. There are many tourists from various districts, and about 60% of the tourists in this trip are from Kowloon, and about 40% of the tourists from Hong Kong Island and the New Territories are. In addition, young customers account for about 60% of the bank's customer base. It is expected that after the project is completed, the rent per square foot can reach the level of 45 yuan, and the rental return is not bad.

MIAMI QUAY I’s first round of sales discounted an average square foot price of 23,250 yuan and an admission fee of 5.242 million yuan, claiming that the price is 20% lower than the surrounding area, and the previous ticket sales exceeded 10 times, but in the end, only less than 30% were sold. Zhang Qiaochu, managing director of Hongliang Consulting and Evaluation, explained that, trapped in the haze of interest rate hikes, it is believed that most of the ticket buyers only intend to buy some high-quality units. After the water units are selected, buyers would rather wait and see the market. The market expects that the US will increase interest rates by 75 basis points this month. It is believed that the banks in Hong Kong will adjust the prime interest rate (P) next month. Buyers are worried that it will be more difficult to pass the mortgage stress test, and the property prices will be adjusted accordingly. Trading slowed amid an uncertain outlook for the housing market.

About 50 units sold during the long holiday

Driven by the new market, during the three-day Mid-Autumn Festival holiday, a total of about 50 transactions were recorded in the primary market. The new projects at the end of the goods include Tuen Mun Feiyang, Cheung Sha Wan THE CAMPTON, Mongkok Leofang·The West Coast and Leofang·One Corner, LOHAS Plaza Caper Peak II, Ngau Tau Kok Bright Sun, and 1 Kai Tak Victoria Harbour , all recorded during the holiday. SHKP's Tuen Mun NOVO LAND Phase 1A sold Unit D on the 7th floor of Block 1 yesterday, with a usable area of 235 square feet and open partitions. The transaction price was HKD 3.6141 million.

Chen Yongjie of the Central Plains pointed out that since September, there have been more than 110 primary transactions recorded. Due to the high number of confirmed cases in Hong Kong, the number of people going out has been reduced, which has affected primary sales. It is hoped that the government will ease entry quarantine restrictions as soon as possible, in line with international standards, and enable economic activities. Get back on track. As for the impact of interest rate hikes, it is believed that the public has long been prepared for the impact on the property market. He lowered his forecast for first-hand sales for the month to 1,500 due to the low volume of first-hand sales this month.

Disclaimer: All wordings and pictures which indicated 28HSE editor are the copyright of 28HSE LIMITED. Acknowledgement is required if other parts of this publication are used. The content is for reference only, does not constitute investment advice and it does not mean that 28HSE agreed the points. The area which show in the article is salable area if there is no special circumstances. The pictures is for reference also.

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