「肺炎盤」博宣傳 利嘉閣急下架

28Hse Editor  2020-02-11  #New Properties

位字眼,市場流傳一則利嘉閣分行廣告,以「業主肺炎、要錢急走」及「肺炎確診價600萬」來叫價推銷紅磡黃埔花園兩房單位,引來誤導之嫌 。

黃埔花園兩房賣600萬

據區內代理行表示,現時該屋苑叫價600萬元放盤只有第2期9座極低層兩房戶,面積389方呎,並非早前確診新冠肺炎並出現首宗死亡事故的第11期1座單位。

廖偉強指廣告有失實陳述

利嘉閣地產總裁廖偉強回應指,有關廣告有失實陳述,亦對業主構成影響,「這類廣告絕對不能刊登」,已將廣告下架,可能是近來生意淡靜,有同事「比較心急」,公司將對事件作出指引。

地產代理監管局提醒,地產代理在宣傳物業時,不可發放內容失實或具誤導性廣告,否則有機會被地監局處分。

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