The Marketing Activities of Henderson’s Three Projects Attract Customers in HOS Market.

28Hse Editor  2019-12-12  #New Properties
Novum Point and The Addition additionally launch small units, while One. Artane provides a cash rebate. (By Leong Yuet Kam) While the new phase of houses selecting in the HOS market, Henderson Land's three urban tiny-house projects are waiting for the opportunity to compete for customers. Among them, Novum Point in North Point and The Addition in Cheung Sha Wan additionally launch units together, and One. Artane in Sai Ying Pun launched Christmas And New Year Discounts. Novum Point in North Point additionally launches 29 units in a usable area of 250-258 sq ft for HKD6.198-7.15 million, with the discounted prices of HKD5.95-6.864 million after deducting a maximum of 4% discount, and developer also provides a first-mortgage of 85%, besides this project will put on sale 20 units among on Sunday. In addition, The Addition in North Point of the same series also additionally launches 20 units in a usable area of 199-479 sq ft for HKD5.943-13.709 million, with the discounted prices of HKD5.4675-12.612 million after deducting a maximum of 8% discount, and developer also provides a first-mortgage of 85%. The same series of One.ArtLane in Sai Ying Pun offers the "Christmas and New Year" discounts, giving cash rebate from HKD148,000 to HKD278,000 to designated residential property buyers from December 15, 2019, to January 6, 2020. Kowloon Development’s One East Coast in Yau Tong also additionally launch room A on the 25th floor of block 2 in usable area of 262 sq ft for HKD6.424 million with the sq ft price at HKD24,519, and developer provides 120-day cash payment (Based on the sale prices), also supplies a first-mortgage of 80%, besides this unit will be put on sale on Sunday. Evergrande’s The Vertex supplies mortgage interest low to H + 1.24%. China Evergrande's The Vertex in Cheung Sha Wan has opened sample units and started to collect intents since last week. The Centaline Mortgage provide buyers in The Vertex easy 90% mortgage discount, and the Managing Director of Centaline Mortgage, Wong Mei-fung expresses one of them is “ P mortgage preference”, which supplies the rate low to P-3% (P:5.25%) in the whole term, leading the actual mortgage interest to low to 2.25%, 0.25% lower than the general interest rate of 2.5% in the market, also it provides cash rebate as high as to 1.5% of the mortgage. The other is "H Mortgage", supplying the whole term mortgage interest rate low to H+1.24% with a maximal mortgage interest rate low to P-2.75%(P:5.25%) leading the actual mortgage interest to low to 2.5%, also it provides cash rebate as high as to 1.6% of the mortgage, and the cash rebate is higher than the general level of about 1%. Hampstead in Tai Po launches first-mortgage with interest-free in the first three years. As for K&K Property’s Hampstead in Tai Po, which is not restricted by the Residential Properties (First-hand Sales) Ordinance, it introduces the "1188 First-Mortgage with Free-Interest Payment Plan". The Investment Department Manager of K&K Property, Chang Chi-wing expresses under this payment plan buyers only need to pay mortgage interest without repayment of the principal to a designated financial institution for the first three years, and the mortgage interest amount will be fully refunded to the buyer after the end of the installment. He points out that the project has so far sold 4 villas with cumulative sales of more than HKD167 million, and the latest transaction was House F in usable area of 2,380 sq ft, also the transaction amount is over HKD47 million with the sq ft priced at HKD19,800. In terms of first-hand property transactions, the Sales and Marketing Director of Grand Ming Group, Ngan King-fung expresses The Grand Marine in Tsing Yi sold one low-rise four-bedroom unit by tendering yesterday, and this unit in usable area of 808 sq ft is room A, besides the transaction price is up to HKD12.329 million with the sq ft price at HKD15,259.
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